Meet Frank: the straight-talking, coffee-obsessed Australian beauty brand, known for keeping skin smooth and bathrooms dirty since 2013.

For two years, I led Frank’s copy and content arm, overseeing campaign work, PR launches and product rollouts across Australia, the EU, UK, US and Asia. Highlights included:

—Throwing a ‘Fuck Summer’ party with Diplo and Em Rata in NYC.
—Opening a store in Aus where everything was free.
—Casting a model based on their thoughts, not looks.
—Building a 1M strong social following.
—Breaking the internet with a 50,000-strong waitlist for a shimmery body scrub.