A proud loser of the Cairns Hatchlings Competition (audio category).

I like ads, so I went to AWARD School to think about, talk and make ads, for 12 weeks straight. It was heaven.

Various copy and concept projects for Modibodi, all with a focus on capturing the brand’s key message: leak-proof protection.

Proactive brief.

Social content and PR for Sara Lee's Lookalikes campaign.

In the Global North, we cleanse, condition and style our hair using products packed with nutrients from food. Apple, But why does our hair have access to food, when millions of people don’t?

Harnessing one of the last bastions of uninterrupted brain space – shower time – we served everyday Aussies some genuine food for thought with ONLY SHAMPOO: a product designed to spark conversation and wash away apathy.

As one of the biggest Aussie beauty brands out there, I felt pretty chuffed to help lead the copy, content and creative charge at Frank for 2 years.

When I’m not tap dancing on my keyboard, you can find me behind the camera producing, writing and script editing.

Personal essays, articles, brand pieces and the like.

My words! On things!