Hey, I’m Anna.

I’m a Melbourne-based copywriter and concept creative.

My work spans film, advertising, content and PR for clients like Oxfam, AIA, New Balance, ANZ, Heinz, KIC Wellness, Warner Bros., The Butterfly Foundation, Modibodi, Moxie and Dame Wellness.

I got my start in the Clemenger BBDO Grad Program as a suit, then a publicist, before moving to Frank Body, where I led the brand’s copy and content arm. In 2019, I went off to film school, graduating with a slate of shorts recognised by Santa Barbara FF, MIFF, AACTA, Boston FF, Flickerfest and more, before diving into life as a producer and script editor.

But working as a writer in adland was always ~the dream~, so a few years ago, I decided to usurp a desk in the creative department, and I haven’t looked back since.

I am 73% Dutch cream potato.

🏆 WINS

2025

Assisterhood - Mentee x Jess Lilley

2023 and prior

Award School - Vic Winner - Concept to broadcast

Award School - Vic Winner- ‘Best Print’ (Vic) - The Wall

Award School - Vic Winner - ‘Best Radio’ (Vic) - The Wall

Film Vic Producer’s Attachment: Latenite Films

Santa Barbra International Film Festival - Finalist - Best International Short - ‘The Soft Skinned’

St Kilda Film Festival - Finalist - Best Australian Short - ‘The Soft Skinned’

Setting Sun Festival - Winner - Best Australian Short - ‘The Soft Skinned’

Setting Sun Festival - Finalist - Best Australian Short - ‘Go With Grace’

Flickerfest - Finalist - Best Australian Short - ‘Go With Grace’

Cannes Young Lions Australia - Finalist - Film

MIFF - Best Australian Short - Finalist - ‘Go With Grace’

Flickerfest - Best Australian Short - ‘The Soft Skinned’

AACTA Best Australian Short - Shortlisted - ‘Go With Grace’

ACTAA Best Australian Short - Shortlisted - ‘The Soft Skinned’

MIFF Australian Shorts Official Selection - ‘Slap’

VCA - Best Student Film - Winner - ‘The Soft Skinned’

Microsoft Protégé Competition - Winner - ‘Mum’s Secret’ campaign

RMIT Young Lions Student Award - Winner

RMIT NYC Student Study Program - one of 5 students selected for a 2 week creative internship at Wunderman NYC

🖇️ PAPERWORK

2023: Award School: Multiple Briefs on The Wall. Awarded ‘Best Radio’ & ‘Best Print’ campaign

2023: AFTRS Intro to Screenwriting (online)

2019 - 2021: VCA Masters of Film and TV (Producing) Hons.

2013 - 2015: RMIT, Bachelor of Communication (Advertising)