OUR HAIR ISN'T HUNGRY. PEOPLE ARE.

In the Global North, we cleanse, condition and style our hair using products packed with nutrients from food. Apple, But why does our hair have access to food, when millions of people don’t?

Harnessing one of the last bastions of uninterrupted brain space – shower time – we served everyday Aussies some genuine food for thought with ONLY SHAMPOO: a product designed to spark conversation and wash away apathy.