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AIA Insurance helps its members live Healthier, Longer, Better Lives, but it needed a new brand platform that reflected their continued commitment to improving the longevity of everyday Aussies.

So, we asked ourselves: why do we want to live a long life in the first place?

The answer isn’t “for our health” - it’s for everything else that comes with it – the things that make life great.

Like the feeling of hugging your kids after a rough day at work. Or seeing your mum learn to salsa at 81. Or Harry, your not-so-tiny Border Collie.

Everything we do for our health, we do so we can experience more life – as well as we can, for as long as we can.

AIA’s just here to help you Do It For Life.

Led by some of Australia’s most celebrated Do-ers, Shane Crawford and Layne Beachley, the campaign was brought to life across a series of film, OOH, digital and ATL touchpoints.