Superboost wasn’t a brand people knew, but its ambassadors were. So we asked the brand’s athletes to sign and hide bottles of Superboost in 7-Eleven stores across Aus, teasing their locations on social. he first fans to find a Signature Boost won a 1:1 training session with Patty Mills, Ryan Papenhuyzen and CJ Jiath.

A proactive idea I successful pitched that sadly never saw the light of day. Moral of the story: brands go bankrupt too.