Superboost wasn’t a brand people knew, but its athletes were.
So we hid bottles of ‘Boost, signed by some of the country’s best athletes, in 7-Eleven stores across the country and teased their locations online. The first fans to find a Signature Boost won a 1:1 training session with the likes of Patty Mills, Ryan Papenhuyzen and CJ Jiath.

I pitched this proactive idea to the team then helped roll it out in 2 weeks.