Meet Frank: the straight-talking, coffee-obsessed Australian beauty brand, known for keeping skin smooth and bathrooms dirty.

For two years, I led Frank Body’s copy and content arm, overseeing campaign work and PR launches across Australia, the EU, UK and US. Highlights included:

• Throwing a ‘Fuck Summer’ party with Diplo and Em Rata in NYC

• Opening a store where everything was free

• Casting a model based on their thoughts, not looks

• Building a 1M strong social following

• Breaking the internet with a 50,000-long waitlist for a shimmery body scrub (yes, really)

• Naming 10 cute products