To help Aussies do the healthy thing, we didn’t give them a how-to video, we gave them a reason to stick with it. Because when you stop to think about it, you don’t get a colonoscopy for the view. Or curl your body into a tortellini ‘cause it feels good.

You do it for the tiny alarm clock that wakes you every morning, demanding your tired body and a fresh nappy. To hear the story your dad’s told a hundred times, a hundred more. Or to keep up with Kevin, your freakishly fast Dachshund. Everything we do for our health, we do to experience more life, as long and as well as we can.