Frank Bod is a coffee scrub that looks like dirt. But ‘Frank’ the brand is a dirty talker, with a unique tone of voice that personifies the product.

As one of the biggest Aussie beauty brands out there, I felt pretty chuffed to help lead the copy, content and creative charge at Frank for 2 years, overseeing ideas, words and campaign creative across the board.

Here’s some of the BAU brand work I wrote write and directed.